Core Services to help you grow in the right direction
The purpose of a Focus Group is to elicit a perception and an opinion of a consumer on a specific product, topic or need. Through careful gathering of specifically selected group of people, information is obtained on a customers’ feelings and thoughts about a certain product, service or possible solution.
(PMM) focus groups include small but diverse number of participants, previously chosen through a careful selection process. Our skillful moderators follow a predetermined protocol, to ensure that all participants contribute equally to the outcome, without changing direction of the topic.