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Qualitative Research

The purpose of a Focus Group is to elicit a perception and an opinion of a consumer on a specific product, topic or need. Through careful gathering of specifically selected group of people, information is obtained on a customers’ feelings and thoughts about a certain product, service or possible solution.

(PMM) focus groups include small but diverse number of participants, previously chosen through a careful selection process. Our skillful moderators follow a predetermined protocol, to ensure that all participants contribute equally to the outcome, without changing direction of the topic.